Our Story
About +Mu
+Mu brings fun, bold flavor, high‑protein power, and a premium‑sporty vibe to everyday wellness. Born in Brazil, we create snacks and supplements that fit real life — busy mornings, gym days, late‑night cravings, all of it.
Our products are clean, delicious, and zero‑boring: whey proteins, bars, snacks, and our iconic Chocowheyfer.
No extremes. No guilt trips. Just balance, flavor, and good vibes. Healthy should feel good — and taste even better.
Brazilian energy for everyday wellness
Built for people who want snacks that feel as good as they taste, +Mu blends convenience, confidence, and a fresh Brazilian point of view for the U.S. market.
01
A brand with movement
+Mu was created for active lifestyles, combining playful flavor, modern design, and better-for-you ingredients into snacks that fit real routines.
02
Chocowheyfer leads the way
Our hero product, Chocowheyfer, turns the classic wafer into a more functional treat, delivering satisfying crunch and delicious flavors with a fitness-friendly edge.
03
More than one snack
From protein bars and pre-workouts to whey-powered options, Mais Mu is building a lineup that supports wellness goals without losing personality or pleasure.
Mission
Snacking that feels uplifting
+Mu exists to make high-protein snacking feel lighter, brighter, and more inspiring for wellness-focused consumers in the U.S.
We believe taste, convenience, and visual delight can live in the same moment, helping our community choose snacks that match their goals and their lifestyle.
What shapes the +Mu team
★★★★★
“+Mu is about bringing more joy to better-for-you snacking. We want every product to feel delicious, modern, and ready for real life.”
+Mu Team
Brand Story
+Mu USA